Best Practices & Quality Assurance

Best Practices commitment:

What do quality respondents mean for your project? They mean everything. Without reliable, qualified respondents, your data is all but worthless.  What if you had the right respondents at your finger tips? When working with INOWE Canada, that's exactly what you'll receive.  We take pride in our national respondent Community, we've built and constantly update and refined.   During the recruitment process we obtain detail personal information allowing us to recruit very specific targets.  We continuously monitor the recruitment history of everyone in our Community, weeding out professional respondents, dishonest people and those who simply do not respond well in a one-on -on ore group setting.  

In fact, with quality as our baseline, we're proud to say that our Community is extremely diverse, so we can not only deliver on the most specific requests, but also those emerging multicultural consumers that are so important to today's business needs.

Client Lists:  We view our Community as a high-valued asset.  Our client feel the same way.  When they trust us to utilize their lists to conduct research on their behalf, we take great care to make sure that the list is kept confidential and safe.  With strict security measures in place, we guard this asset as if it were our own.  The care we take in everything we do, is why our clients remain loyal, coming back to us time and time again.

Quality Assurance commitment

Quality assurance is something er take very seriously. We've invested in the proper tools, team and technology to provide quality assurance measures that give our clients confidence we're providing them data that is accurate and trustworthy.  

A minimum of 15% of all participants are validated to help maintain data quality and integrity.  We include a system of regular checks on various data element to ensure it's quality.

We are confident in our Team's capabilities, but we want to make sure you're comfortable as well. To add another layer of trust and security to the process, each telephone study goes through a rigorous quality process to ensure that you'll be getting results that are accurate and valid.  With an initial extensive orientation followed by continuous training and review we ensure that you are getting what you want